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About

Attracting, engaging, and selling more

A constant investment in technology, qualified expansion of businesses, and above all a solid foundation are part of the group’s dna.

The driving force pushing the progress of General Shopping e Outlets do Brasil is sustainable value creation in which team integration feeds an innovation platform that coordinates data collection, management, and intelligence, paving the way for new manners of connecting and consumers in a relationship that goes way beyond shopping.

With leisure, cuisine, culture, entertainment, and services, outlet centers have taken on a larger space in the lives of people, turning the shopping experience into times of fun, socialization, and access to handy solutions.

Planned business expansion

Contributing, ever since its inception, to the development of the country’s major urban centers through large commercial enterprises, General Shopping e Outlets do Brasil has had its history prominently written by professionals, investors, storeowners, shareholders, brands, and consumers.

The latter are responsible for the dynamism of retail and a constant evolution if the relationship with the market.

Our commitment is real

Based on applying the energy and market intelligence acquired over the last three decades, we can create better opportunities for all. We persue a goal of getting businesses and talent closer, by turning shopping centers into places for meetings, variety, events, good cuisine, leisure, and experiences for all ages.

Always ahead of expectations

We provide complementary services, such as managing parking lots, managing electricity and water supplies for shopping malls.

All of this with socio-environmental responsibility because, for us, growth can and should be converted into components for the communities in which we operate. Together with our malls, we sponsor social projects recognized throughout the national territory, sustainability initiatives, environmental awareness actions and recycling programs.

We have our own area of psychological, retail and consumer behavior studies. This ensures more security when planning and developing an enterprise.

1989
2006
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2009
2011
2012
2013
2015
2019
2020
2024

1989

Poli Shopping

Until the late 1980s, it was a department store in the city’s downtown area. It is today marked in history as the first shopping mall of General Shopping e Outlets do Brasil.

1989

2006

Auto Shopping

It was opened in 2006, one of the main centers for purchasing and selling motor vehicles and auto services in the São Paulo metropolitan área, becoming a reference and shopping choice for the residents of Guarulhos and neighboring cities.

2006 - Auto Shopping

2007

Cascavel JL Shopping

It is the only mall in the city, with stores from various segments, providing its public with a complete shopping, service, and leisure structure. 

2007 – Cascavel JL Shopping

Shopping do Vale

Located in Vale do Gravataí, a region that has had a steady and accelerated growth due its large industrial complex. It is one of the main centers for shopping and services for the population.

2007 – Shopping do Vale

2008

Unimart Shopping

A neighborhood mall with open mall-style architecture with handiness and convenience as its strengths. It is part of the daily routine of the residents in the Campinas area and a traditional meeting place for the local consumer public.

2008 - Unimart Shopping

2009

Outlet Premium São Paulo

The first outlet center in South America, with over 150 national and international brands, is an innovative project that paved the way for other shopping centers following the same concept and business model.

2009 - Outlet Premium São Paulo

2011

Parque Shopping Barueri

Parque Shopping Barueri reflects innovation. With its privileged location, it receives a corporate public during the week and a family public on weekends. Its elegance, comfort, and store mix provide the best shopping experience and leisure.

2011 - Parque Shopping Barueri

2012

Shopping Bonsucesso

Regarded as one of Guarulhos’ major shopping centers, the Shopping Bonsucesso mall gathers a varied mix, a food court with countless operations, and leisure and entertainment options for the whole family.

2012 - Shopping Bonsucesso

Outlet Premium Brasília

The first one in numbers of brands in the country’s Center-West. Outlet Premium Brasília is a hit with a huge daily flow in the area.

2012 - Outlet Premium Brasília

2013

Parque Shopping Sulacap

Parque Shopping Sulacap has arisen as one of the main commercial developments in Rio de Janeiro’s West Zone. Hundreds of stores meet the demand for qualified shopping options. It also includes an event schedule for family entertainment.

2013 - Parque Shopping Sulacap

Outlet Premium Salvador

The first Outlet Premium in Brazil’s Northeast. Outlet Premium Salvador is becoming the preferred shopping destination for local consumers and tourists.

2013 - Outlet Premium Salvador

2015

Parque Shopping Maia

Strategically built in a fast-developing neighborhood near several high-standard residential developments, the Parque Shopping Maia mall serves a demanding public that looks for a varied mix with reputed brands in a pleasant environment.

2015 – Parque Shopping Maia

Outlet Premium Rio de Janeiro

More than an outlet center, it is new tourist attraction in the Rio de Janeiro state capital. Outlet Premium Rio de Janeiro is the preferred place for those who love discounts.

2015 – Outlet Premium Rio de Janeiro

2019

Outlet Premium Fortaleza

In 2019, the recently acquired Outlet Fashion Fortaleza began to be known as Outlet Premium Fortaleza. This is the only outlet in the state. A wide, pleasant shopping center.

2019 – OPFOR

2020

Outlet Premium Grande São Paulo

With its architecture based on comfort, well-being, and innovative ambiance trends, one of the most modern outlets in Brazil was conceived according to the lessons learned throughout the group’s journey in this segment.

2020 – OUTLET PREMIUM GRANDE SÃO PAULO

2024

Outlet Premium Imigrantes

Outlet Premium's seventh venture marks a new era of exclusivity and innovation in the sector.

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