The American restaurant chain Outback Steakhouse opened their newest unit on May 1st at Outlet Premium São Paulo, considered the “Best Outlet Center in Brazil” by Abrasce Awards 2017. The restaurant features an area of 660 square meters and accommodates 276 clients.
“This new unit is the proof of recognizing a job that has been carried out for almost 18 years, when we opened the first restaurant outside of the axis Rio-São Paulo, in Campinas, and started Outback’s path in the countryside of São Paulo,” says Thayse Maia, a chain’s regional partner. To Outlet Premium São Paulo, the introduction of Outback expands dining options for the customers.
“The new operation strengthens our mix with a renowned food brand and fulfills the wishes of the public that was requesting Outback to be in the outlet,” says Renato Lorencini, marketing manager for Outlet Premium São Paulo. “Besides, the introduction of Outback offers one more option for those who use Rodovia dos Bandeirantes for their business or personal trips, which certainly will increase the number of people in the mall,” he explains.
The new restaurant chain unit opens their doors with a new layout for the brand and the menu, and will rely on their famous dishes, like the huge Bloomin’ Onion, pork ribs with barbecue sauce, homemade desserts and draft beer served in a frozen beer mug. The Outlet Premium São Paulo unit also has special lunch options (Lunch Menu) and happy hour options (Billabong Hour).