Smart Fit, the largest chain of gyms in the country, with almost 1 million members, opened a unit at the Internacional Shopping Guarulhos Mall, enterprise by General Shopping Brasil in Guarulhos (SP), the newest one. Founded in 2009 and with over 240 units spread out over the country, Smart Fit became known for offering a lean structure with only equipment for bodybuilding, mats and stationary bicycles, allowing clients who do not want to participate in classes to find a more modern option compared to the neighborhood gyms.
The new unit at the Internacional Shopping Guarulhos Mall is one of the first to have a proposal with a wider range of service like the Smartbox (exclusive space for functional training), structure for high intensity training (HIIT and HIT, focused on physical conditioning and weight loss) and a gymnastics room (with dance classes, ab classes and stretching classes). The gym is located on the mall’s ground floor, next to the event square and has validated parking which offers more convenience to the gym-goers.
For the Internacional Shopping Guarulhos Mall, having a gymnastics gym strengthens its enterprise’s positioning, which seeks to accompany clients throughout their day and not just in their moments of consumption. The mall has been committed to their clients’ well-being and health for a long time; since the inauguration 15 years ago, the Internacional Shopping Guarulhos Mall makes the space of its external parking lot available for physical activities in the morning (before commerce opens) on every last Wednesday of the month. Also, the mall promotes a yearly event in the month of November: a 5k race that goes through the parking lots and surrounding streets, stimulating the development of a healthy lifestyle for the city’s population.
The arrival of Smart Fit improves the mall’s positioning as a space where it is possible to find the most varied options for clients with healthy habits, since it already offers sporting goods stores, food supplement stores, stores that promote life quality, juice stores and natural food stores.