Malwee, from Santa Catarina, one of the top Brazilian casual clothing brands, opened a new store at Outlet Premium Brasília, offering outfit options for all ages in their brands collections, apart from the special collection “Eu Abraço Sustentabilidade com Estilo” [“I Embrace Sustainability with Style”], offering up to 70% discounts throughout the entire year. At the shop, the public will be able to find products from brands Enfim, made for free-spirited young people; Malwee Kids, which translates kids’ day-to-day energy into cool and comfortable outfits; Carinhoso, also aimed at children; and Malwee Liberta, featuring Loungewear, Fitness, Underwear, and Sleepwear for adults and kids. Being on the market for almost 50 years, nowadays Malwee manufactures more than 55 million garments per year to build their brands’ collections that are sold in corporate stores, franchised stores, outlets, multi-brand stores and e-commerce.
After joining Outlet Premium Brasília, Malwee strengthens their relationship with General Shopping Brasil, a domestic market leader in the outlet market with their Outlet Premium stores in São Paulo, Rio de Janeiro, Brasília, and Salvador. The shopping malls are known for having top domestic and international brands in open malls, which, having natural sunlight, provide a new kind of purchase experience, offering discounts on current and past collections throughout the year.