Reserva, one of the fastest growing lifestyle brands on the Brazilian market, opened two stores at Outlet Premium São Paulo this March. Both the store oriented to the adult target and Reserva Mini, focused on the children target, have several different outfit models and collections with special discounts.
As the brand that represents an irreverent and casual lifestyle, Reserva started its history in 2004 with childhood friends, Rony Meisler and Fernando Sigal. Both of them were at the gym, and noticed that several men were wearing the same model of shorts. They then decided to test the demand on the market, and created their own shorts style, with the slogan: “Be yourself but not always the same." And Reserva was born, named after their, and their friends' favorite beach.
In 2007, Reserva was already being shown at Fashion Rio (fashion week in Rio de Janeiro) and opened their first store in the Ipanema neighborhood. By positioning itself as a friend and not as a brand, Reserva won over the hearts of their customers. Later came the Reserva Mini brand, the e-commerce portal, and the brand of the first Brazilian fashion company to have 2 million fans on Facebook.
Today, with 1,580 collaborators, Reserva stands out on the market with a strong personality, care for the customer, finely designed products, and investments in innovation. With 65 of their own stores in the main Brazilian cities, 8 franchises and 1,400 multibrands in the country, Reserva does not define itself as a company that sells clothes to people but as the company of people who sell clothes.
For the opening of the two stores at Outlet Premium São Paulo, Reserva prepared a special activity: by buying up to three pieces, the customer receives a 30% discount off the price tag. By buying four pieces, the discount goes up to 40%, and for purchases of five or more pieces, the discount hits 50%.