With a further seven new stores being rolled out, the last few months have been busy ones for Internacional Shopping Guarulhos, a commercial development under the General Shopping Brasil umbrella.
One of the newcomers is Calvin Klein, among the world’s best-known apparel brands, with a new store in the outlet format. Calvin Klein has a footprint in more than a thousand Brazilian cities through multi-brand stores. More recently, it has been investing in franchises and proprietary stores, more than 100 units of these being opened. The new store in Internacional Shopping Guarulhos offers products in the Calvin Klein Jeans, Underwear and ck Calvin Klein range, bringing apparel with simple but sophisticated lines within reach of mall visitors’ pocket books.
In the sporting supplements and nutrition segment, the new kid on the block is Now! with a track record of more than 10 years in the market and already consolidating an image synonymous with quality, a high standard of service and attractive prices. The store works exclusively with Anvisa (the Brazilian Food and Drug Service) certified Line A products. This means that the consumer can always be sure of having the best items available in the market. Store service is provided by a team that practices sport and trained to provide customized consultancy on supplements.
Again, in the healthcare segment, Empório de Sucos RAMOV with 7 stores in the Greater São Paulo metro region, offers pure natural foodstuffs made from fresh products. Service is efficient and seeks to transmit a feeling of wellbeing. The health food segment has seen sharp growth throughout the world with an increasing demand from the consumer for more natural options in meals and snacks.
Another novelty in the mall is Santos Store, Santos soccer club’s official store based in the city of the same name. Managed by Meltex Franchising, the new unit is the sixth in the network, which now has more stores in the Greater São Paulo area than the city of Santos itself. The stores offer casual wear for women, infants and men; bed, bath and tableware products and accessories, as well as a range of items bearing the logo of the two-times world champion club which immortalized the link between the number 10 shirt and the name of Pelé. Supporters’ club members, the so-called Sócio-Rei, enjoy a 10% discount on any products acquired at Santos Store.
The fifth newcomer is ZPZ Calçados, offering excellence in female footwear. The store had its inception in 2007 following the merger of the businesses of two Italian entrepreneurs. For many decades, both had manufactured handmade shoes in Europe, and to this day, the brand focuses on the Retrô and Artsy lines, which have built up a large and receptive customer base. ZPZ intends to continue this successful track record at its new store in Internacional Shopping Guarulhos.
Two operations in the kiosk format are opening at the mall as well. Destak Pratas offers a wide variety of costume jewelry in silver, with earrings, chains, pendants, bracelets and rings. This is the ninth unit in the network with operations in the capital, the São Paulo metro region and the city of São José dos Campos (SP). The other new kiosk in Internacional Shopping Guarulhos is Chef da Empada, offering 21 different types of tasty sweet and salty pies at accessible prices.
With such a range of newcomers, Internacional Shopping Guarulhos enriches still further its mix of stores with options for all consumer profiles.